2020 AMA Summer Academic Conference
August 21-23, 2020 – San Francisco, CA

Sport & Sponsorship-Linked Marketing Special Interest Group (SportSIG)

“Sport & Sponsorship-Linked Marketing in an Age of Disruption”

The Sport & Sponsorship-Linked Marketing Special Interest Group (SportSIG) of the American Marketing Association (AMA) seeks research abstracts for inclusion in a special session proposal for the 2020 AMA Summer Academic Conference.

Abstracts may be on any topic related to sport or sponsorship-linked marketing; however, research related to the session theme of “Sport & Sponsorship-Linked Marketing in an Age of Disruption” is especially encouraged.

This year’s conference theme is “Bridging Gaps: Marketing in an Age of Disruption.” In the last decade, marketing has been affected by disruption in ways that nobody could have foreseen. From big data to social media, to the sharing economy, technology has disrupted product innovation, pricing structures, branding strategies, and distribution platforms. This disruption raises novel questions that require new thinking, research methods and tools.

Such disruption has radically transformed the sport industry and the way sport organizations create content and engage with consumers. Therefore, this special session focuses on the opportunities and challenges that arise from marketing in an age of disruption and their potential impact on business outcomes for sport organizations.

Potential topics may include (but are not limited to) the following:

• AI, AR, VR, MR
• Arenas, in-game experience, sport entertainment districts
• Athletes as content creators
• Cause marketing
• Digital marketing
• Diversity and inclusivity
• Gambling
• Gaming
• Globalization
• Merchandising
• New partnerships (and partnership models)
• OTT content
• Sustainability

Submissions should include:

• Title,
• Author name(s), affiliation(s), and e-mail(s),
• Abstract (500 words max),
• References (in alphabetical order), and
• Single spacing with 12-point Times New Roman font and 1-inch margins.

Please direct questions and submissions to Ashley Stadler Blank, at stadlera@xavier.edu.

Key Dates:

• Submission deadline: January 26, 2020
• Notification of inclusion in the special session proposal: January 30, 2020

NOTE: If AMA accepts the special session proposal, at least one author must register and attend the 2020 AMA Summer Academic Conference.

SportSIG Leadership Team:

Chair: Jonathan A. Jensen, Ph.D., Assistant Professor, Sport Administration, University of
North Carolina at Chapel Hill, jajensen@email.unc.edu

Vice Chair Conference Programming: Ashley Stadler Blank, Ph.D., Assistant Professor of
Marketing, Williams College of Business, Xavier University, stadlera@xavier.edu

Vice Chair Finance and Development: Kirk Wakefield, Ph.D., Edwin W. Streetman
Professor of Retail Marketing, Hankamer School of Business, Baylor University,
Kirk_Wakefield@baylor.edu

Vice Chair Industry Engagement/Social Events: Lane Wakefield, Ph.D., Assistant
Professor, Sports Marketing and Analytics, Stetson School of Business and Economics,
Mercer University, Wakefield_LT@mercer.edu

About SportSIG:

The mission of SportSIG is to advance sport and sponsorship-linked marketing by fostering a community dedicated to research, teaching, and service to the field of sport marketing. SportSIG also strives to bridge academia and industry by facilitating programming in conference host cities that creates networking opportunities where academicians and industry professionals can interact and share best practices.

Follow us on Twitter @AMASportSIG.

---