Bob Dwyer


F. Robert Dwyer of the University of Cincinnati passed away on 31 Dec 2019

It is with profound sorrow that we, the faculty of the University of Cincinnati, Lindner College of Business, announce the death of our beloved colleague and Professor Emeritus, F. Robert Dwyer. Bob departed this life peacefully, at home, attended by family, on December 31, 2019, at the age of 67.

Bob attended Michigan State University and completed an undergraduate degree in 2.5 years. He held MBA and PhD degrees from the University of Minnesota. He began a long and distinguished career at the University of Cincinnati in 1978. His professional accomplishments during his thirty-six years at UC were exceptional and exemplary. Bob held the Joseph S. Stern Professorship, and served in multiple leadership roles as Head of the Marketing Department, Founder and Director of the Direct Marketing Policy Center, and Director of the MBA program.

Bob won numerous awards for teaching and research, both within and outside the University. He was an inspiring teacher. Known for his poetic use of language (what we called “Dwyer-isms”), Bob would invite students to “back up the truck and soar aloft with the eagles of abstraction.” He won the EXCEL Graduate Teaching Excellence Award at UC, and the Direct Marketing Education Foundation Clarke Outstanding Educator Award. Bob was a pioneer in the field of relationship marketing. Notably, his 1987 Journal of Marketing article (cited over 13,000 times!) was awarded second place for the “Top Ten Sales Articles of the 20th Century,” and he held the lead article in the “Top Ten Articles of the Decade” in the Journal of Direct Marketing. In 2011, the American Marketing Association Interorganizational SIG awarded Bob the Lifetime Achievement Award.

In personal life, Bob was married to Kathy Dwyer for 46 years. Together they raised and home schooled five sons. Bob coached youth soccer and served in other volunteer capacities. But, by far his greatest joy was his four grandchildren. If you had the opportunity to meet Bob, you would know that his compassion and clever wit brought joy to many.

Bob’s family has asked that memorial contributions be sent to a school that Bob helped to found: Royalmont Academy, 200 Northcrest Drive, Mason, OH 45040.

Stories of your experiences working with Bob can be shared with his family at: Department of Marketing, University of Cincinnati, PO Box 210145, Cincinnati, OH 45221-0145

May his memory be eternal!