fbpx

Summer AMA 2020

by ELMAR Moderator

Introduction

San Francisco, 21-23 Aug 2020; Deadline 30 Jan

Call for Papers: 2020 Summer Academic Conference

Theme: “Bridging Gaps: Marketing in an Age of Disruption”

In the last decade, marketing has been affected by disruption in ways that nobody could have foreseen. From big data to social media, to the sharing economy, technology has disrupted product innovation, pricing structures, branding strategies, and distribution platforms. This disruption raises novel questions that require new thinking, research methods and tools. The 2020 AMA Summer Academic Conference, happening August 21-23, 2020, in San Francisco, CA, is a platform to bring together academics and practitioners to set the agenda for this future.

The deadline for submissions is January 30, 2020

Conference Co-Chairs

Simon Blanchard
Associate Professor of Marketing, Georgetown University

Amber Epp
Associate Professor of Marketing, University of Wisconsin

Girish Mallapragada
Associate Professor of Marketing, Indiana University

Full information available here:

https://www.ama.org/call-for-papers-2020-summer-academic-conference/