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ART Forum 2020

by Monica Gerhardt

Introduction

The AMA's Advanced Research Techniques Forum, Rochester, NY, 3-5 Jun 2020; Deadline 9 Feb

How to Submit Your Work

Please send submissions as Word or PDF files with the subject line “2020 ART Forum Submission” to Monica Gerhardt, mgerhardt@ama.org.

The deadline is February 9, 2020.

About the ART Forum

June 3-5, 2020 | Simon Business School, University of Rochester, New York

The 31st annual ART Forum features practitioner and academic presentations on techniques useful to marketing researchers. It encompasses traditional topics such as segmentation, targeting and positioning and embraces new frontiers of text, video, and picture data, field experiments and big data analytics for improving business performance. Practitioners coming to the ART Forum will learn about new solutions and academics will learn about new problems.

The ART Forum has a history as a rich venue for advancing the science and practice of marketing thought.

Advisory Committee

  • Greg Allenby, Ohio State University
  • Sanjog Misra, Booth School of Business at the University of Chicago
  • Carl Mela, Fuqua School of Business at Duke University

Paper Selection Committee

  • David Bakken, Foreseeable Futures Group
  • Bryan Bollinger, NYU
  • Jeff Dotson, BYU
  • Elea Feit, Drexel University
  • Mitch Lovett, University of Rochester
  • Jorie Waterman, formerly of Redbubble, Shutterfly, and Ebay

In keeping with past ART Forum conferences, we continue to value presentations that highlight managerial problems and solutions. This year we plan to bring back the poster session, so we encourage poster submissions as well as full presentations. We encourage sharing new methods and source code among participants (i.e., no sales presentations, please!). We look forward to hearing from you.

Presentation Parameters

Presentations may be scheduled for 15-45 minutes or as a poster, as the committee finds appropriate. A proposal should:

  • Demonstrate an innovative and methodologically rigorous approach;
  • Integrate a marketing problem with one or more analytic methods;
  • Clearly communicate methods and their practical benefits;
  • Provide explicit and useful conclusions and recommendations for practitioners and academics.

Papers must be legitimate research offerings and not sales presentations or pitches for proprietary methods.

Proposal Outline

Please submit your presentation/paper/poster proposals using the following outline, describe your paper in 800 words maximum (total for items 3 – 6).

  1. Title of the proposed paper.
  2. Names of authors.
  3. Specification of the research methods and techniques used (type of data, modeling approach, etc.).
  4. What are the data sources (simulated data, choice model observations, survey, market basket, etc.)? With respect to analytic methods or programs: are they (1) commercially available, (2) privately available (consultancy proprietary or custom programming), or (3) available as open/shared source?
  5. Status of Research: Proposed, underway or complete (including forthcoming/recently published).
  6. Relevance and Importance: Reasons why the proposed paper will be of interest and practical value to the ART Forum audience of advanced research practitioners and academics.
  7. Take-Home Materials: Materials that will be provided as guides for conference attendees to implement the methods. Examples of potential take-home materials include working papers, sample code, and/or how-to implementation guides. Will you share your code or procedure, plus example data (synthetic data is OK), such that attendees can easily recreate an analysis of the type you demonstrate? (These materials are not required at time of proposal submission, but will be required with the draft presentation.)
  8. Presentation Format: (1) Research presentation; (2) Software, Code, or Method demonstration; (3) Poster.
  9. Requested Amount of Time: 15 minutes (brief paper or demonstration), 30 minutes (extensive paper), 45 minutes (keynote or review paper), or NA (poster).
  10. References: If available, please list (selected) earlier work by the authors to provide a context for the contribution; if applicable, please list other conferences where this paper has been presented.
  11. Promotional description of your presentation (4-5 sentences) that will be used in program materials if accepted.

Please send submissions as Word or PDF files with the subject line “2020 ART Forum Submission” to Monica Gerhardt, mgerhardt@ama.org.

The deadline is February 9, 2020.

The authoritative version of this call is at

https://www.ama.org/call-for-papers-2020-art-forum/