New Insights in Global Marketing
Data and Methodological Issues, Special issue of Journal of International Marketing; Deadline 31 Aug 2020
Call for Papers | Journal of International Marketing: Data and Methodological Issues for New Insights in Global Marketing
Special Issue Coeditors: Donald R. Lehman and Kelly Hewett
Global marketing is being shaped in dramatic new ways with changes ushered in by internet, social, and mobile technologies. New forms of data and advances in computing power are reshaping firms. The proliferation of data and difficulty in generating insights to compete globally heightens the importance of methodological innovations. Furthermore, such data and methodological advances are increasingly important as understanding customer experience and engagement has grown in importance, especially in global contexts. Therefore, the Journal of International Marketing is planning a special issue on data and methods for developing new insights in global marketing.
For the deadline and more information, see