Revisit: Sequor Conference on Experience Design


College Station, TX, 18-20 May 2020

Sequor Conference on Experience Design, May 18-20, 2020
Texas A & M University Recreation, Park & Tourism Sciences Dept.
Registration Information

Conference Location

Texas A & M University, Thomas G. Hildebrand Equine Complex, 3240 F & B Road, College Station TX 77843

Registration Fee

  • Early bird (register and submit fees before February 1, 2020) = $289.00
  • Regular registration (Feb. 1-May 17, 2020) = $349.00
  • On-site registration (May 18-20, 2020) = $399.00

Click here to register.

Unique Experiences (included with your registration)

  • Welcome Chuckwagon Dinner and Cowboy Songs with Buck Reams
  • Opening keynote by Dr. Doug Kleiber
  • Visit the George H. W. Bush Presidential Center
  • And much more…

Welcome Chuckwagon Dinner and Cowboy Songs with Buck Reams

Please plan on attending our opening dinner on Monday evening as Buck Reams will be cooking and performing for us out of his original chuckwagon. Chuckwagon Cooking keeps alive the art of cooking for and by cowboys driving cattle from 1868 through 1888, a short period that helped create the original American Cowboy. Before barbed wire fenced off the open land, strong self-sufficient individuals drove cattle to market across the plains and in doing so created a period of time of such originality that it ignites dreams today. Experience the romance and exciting tastes of this exceptional period of our Western heritage with authentic Chuckwagon Cooking.

Opening Keynote by Doug Kleiber

We are thrilled Dr. Douglas Kleiber has agreed to present our opening keynote address! Doug’s book, Leisure Experiences and Human Development (1999), in which he pulls together his observations and research over many years and presents a comprehensive developmental treatise on leisure over the entire life course, has been highly praised by scholars both inside and outside of the field. In addition, his co-authored text, A Social Psychology of Leisure (2019), has long been, and still remains, a prominent perspective or understanding the role and impact of leisure in people’s lives.

Kleiber has received many honors for his work over his long and distinguished career including the 2008 Russell H. Yeany Research Award from the University of Georgia College of Education, the 2003 NRPA Theodore and Franklin D. Roosevelt Award for Research on Recreation and Leisure, and the 1994 Allan V. Sapora Research Award from the University of Illinois. He was inducted as a Fellow into the Academy of Leisure Sciences in 1987 and served as its president in 1992.

George H. W. Bush Presidential Center (

All conference attendees will receive a one-day admission to the George H. W. Bush Presidential Center located a short distance from our conference site on the TAMU campus. As you will notice in the conference program, we have allowed time on Tuesday afternoon to visit this amazing facility.

And much more… Session, Meals and Hospitality

Conference registration also includes all sessions on Tuesday and Wednesday, continental breakfast on Tuesday and Wednesday, lunch and breaks on Tuesday and Wednesday, Wednesday closing dinner and of course a lot of Texas Hospitality!

Unique Experiences (optional – no host)

Messina Hof Winery (

Conference attendees may choose to visit and tour the Messina Hof Winery located a few short miles from our conference site. One-hour tours are available for $18 and are offered throughout the week. Please check their website for details.

Texas A & M Campus Tours (

Visiting the TAMU campus is a memorable experience. From the minute you arrive on campus until the second you leave, you’ll be surrounded with the welcoming spirit of Aggieland. As you journey through campus, you will learn about our excellent academics, vibrant student life, rich history and time-honored traditions, outstanding intercollegiate athletics program, and experience some of our Aggie spirit.

Brazos Valley Museum of Natural History (

This museum strives to stimulate understanding of the dynamic relationships between the people and their natural environment and to encourage responsible stewardship of all-natural resources. The focus of the museum is science and natural and cultural history. Galleries include: fossil exhibits, sculptures, antique farming and survey equipment, a discovery room with more than fifteen varieties of live animals, dozens of taxidermy mounts, educational resources and several rotating exhibits. In cooperation with the Arts Council of the Brazos Valley, they exhibit "nature art" and conduct programs on art and archaeology. Through activities at the Museum and through outreach to schools and other community organizations, the Museum teaches respect and appreciation for the region’s natural and cultural history. Museum of the American GI (

The Museum of the American G.I. is a living history museum dedicated to preserving the equipment, uniforms and memories of all-American servicemen and women. It is home to one of the finest collections in the US of restored, running WWI, WWII and later era military vehicles including a WWI FT-17 tank, WWII Sherman tanks, M18 Hellcat, River Patrol Boat, and various other vehicles. What really makes this museum unique is its ability to exhibit the vehicles and weapons in action. All of the vehicles and equipment on display are fully restored and functional.

Dinner on Your Own (Tuesday evening)

So, you may be able to enjoy some of the fine establishments in Aggieland, dinner on Tuesday evening is on your own. Local restaurant information can be found at

Travel information

Bryan/College Station is located approximately 90 minutes from Austin and Houston, Texas. For air travel you may choose the College Station (CLL) airport on campus served by American and United. Austin (AUS) Bergstrom, Houston Intercontinental (IAH) or Houston Hobby (HOU) airports are served by multiple airlines.

There is a ground shuttle service available from Austin and Houston airports. Please check the following website for more details and costs: Lodging information can be found at We suggest The Stella, The George, Embassy Suites, Hilton or our on-campus hotel, TAMU Conference Center and Hotel.


Campus parking is available for $5/day/vehicle and permits can be purchased in advance online at


Attire for the conference is business casual. Cowboy hats and boots are always welcome!


Please email Rick Harwell, Conference Organizer, at

Conference Schedule (subject to change)

Date Time Experience

Mon, May 18 6:00pm Reception & dinner

Tue, May 19 8:30-9:00 Cont. breakfast
9:00-9:30 Welcome/intros.
9:30-10:30 Keynote speaker
10:30-11:00 Morning break
11:00-12:00 noon Session 1
12:00-1:00 Lunch
1:00-2:00 Sessions 2 & 3
2:15-3:15 Sessions 4 & 5
3:15-??? Bush Library tour
Dinner on your own

Wed, May 20 8:30-9:00 Cont. breakfast
9:00-10:00 General session
10:00-10:30 Morning break
10:30-11:30 Sessions 6 & 7
11:45-12:45 Sessions 8 & 9
12:45-1:45 Lunch
2:00-3:00 Sessions 10 & 11
3:00-3:15 Afternoon break
3:15-4:15 Sessions 12 & 13
4:30-5:00 Closing
5:00-7:00 Reception & dinner