New Social Media Marketing Strategies
Special Issue: South Asian Journal of Business Studies
Submission Deadline: January 31, 2020

South Asian Journal of Business Studies is inviting papers that provide fresh rigorous perspectives based on solid theoretical or conceptual grounding. We are interested in both quantitative and qualitative submissions, as well as conceptual or empirical contributions, as long as they pertain to new social marketing strategies in South Asia. The following research issues are highlighted for illustrative purposes only, but are certainly not meant to be an exhaustive list of topics:

1. Social media analytics to gain better insight (special interest in unstructured data analytics)
2. Tracking competitors through social media
3. Influencer marketing in social media
4. Customer engagement in social media
5. Building conversions through social media
6. Marketing/corporate communication in social media
7. Public Relations in social media
8. Crisis management through social media
9. Branding/brand repositioning strategies in social media
10. Improving social media marketing ROI
11. Strategies for developing social media channel portfolios
12. Social media marketing team building
13. Consumer Responses to Price and Price Related Promotions on Social Media

Given that there is limited quality research on new social media marketing strategies in South Asia, the editors of this special issue are looking to cast a wide net. As such, other topics relevant to new social media marketing strategies in South Asia will also be considered.

All submissions will be expected to follow SAJBS guidelines for authors.

Guest Editors:

Jorge E. Fresneda, fresneda@njit.edu
Rajesh Chandrashekaran, rajeshc@fdu.edu

Full Information available at:

https://www.emeraldgrouppublishing.com/products/journals/call_for_papers.htm?id=8496

 

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