Uniting the Tribes: Using Text for Marketing Insight
–Jonah Berger, Ashlee Humphreys, Stephan Ludwig, Wendy W. Moe, Oded Netzer, and David A. Schweidel [Publisher] [Google Scholar]

Commentary

Commentary: Mind Your Text in Marketing Practice
–Chris Chapman [Publisher] [Google Scholar]

A Theories-in-Use Approach to Building Marketing Theory
–Valarie A. Zeithaml, Bernard J. Jaworski, Ajay K. Kohli, Kapil R. Tuli, Wolfgang Ulaga, and Gerald Zaltman [Publisher] [Google Scholar]

Featuring Mistakes: The Persuasive Impact of Purchase Mistakes in Online Reviews
–Taly Reich and Sam J. Maglio [Publisher] [Google Scholar]

Understanding the Impact of Relationship Disruptions
–Christian Schmitz, Maximilian Friess, Sascha Alavi, and Johannes Habel [Publisher] [Google Scholar]

Who Receives Credit or Blame? The Effects of Made-to-Order Production on Responses to Unethical and Ethical Company Production Practices
–Neeru Paharia [Publisher] [Google Scholar]

Dynamic Governance Matching in Solution Development
–Laura Colm, Andrea Ordanini, and Torsten Bornemann [Publisher] [Google Scholar]

Pleasant Ambient Scents: A Meta-Analysis of Customer Responses and Situational Contingencies
–Holger Roschk and Masoumeh Hosseinpour [Publisher] [Google Scholar]

---