TOC: J Bus Bus Mar


Journal of Business-to-Business Marketing, 26(3/4)

Innovation in Business-to-Business Marketing
Nektarios Tzempelikos, Kaouther Kooli & J. David Lichtenthal [Publisher] [Google Scholar]

Innovation in Sustainability Initiatives through Reverse Channels
Suraksha Gupta, Michael Czinkota & Sena Ozdemir [Publisher] [Google Scholar]

What Drives B-To-B Marketers in Emerging Countries to Use Social Media Sites?
Kaouther Kooli, Nektarios Tzempelikos, Pantea Foroudi & Seif Mazahreh [Publisher] [Google Scholar]

Marketing Agency/Client Service-For-Service Provision in an Age of Digital Transformation
Tim Hughes & Mario Vafeas [Publisher] [Google Scholar]

Adoption of Big Data Technology for Innovation in B2B Marketing
Len Tiu Wright, Robin Robin, Merlin Stone & Dr Eleni Aravopoulou [Publisher] [Google Scholar]

Mobile Tech: Superfood or Super Fad of Creative Business?
Elvira Bolat [Publisher] [Google Scholar]

Co-Creating with Intermediaries: Understanding Their Power and Interest
Nathalia C Tjandra, John Ensor & John R Thomson [Publisher] [Google Scholar]

Evaluating Constitutive Dimensions of CSR E-Communication: A Comparison between ‘Business-To-Business’ and ‘Close-To-Market’ Companies
Maria Palazzo, Agostino Vollero, Pantea Foroudi & Alfonso Siano [Publisher] [Google Scholar]