TOC: J Mar Man


Journal of Marketing Management, 35(15/16)


The role of smart technologies in decision making: developing, supporting and training smart consumers
Eleonora Pantano [Publisher] [Google Scholar]

Are households ready to engage with smart home technology?
Rory Mulcahy, Kate Letheren, Ryan McAndrew, Charmaine Glavas & Rebekah Russell-Bennett [Publisher] [Google Scholar]

Siri, Alexa, and other digital assistants: a study of customer satisfaction with artificial intelligence applications
Thomas M. Brill, Laura Munoz & Richard J. Miller [Publisher] [Google Scholar]

The need for services and technologies in physical fast fashion stores: Generation Y’s opinion
Alexandra Rese, Tobias Schlee & Daniel Baier [Publisher] [Google Scholar]

Impact of privacy concerns on resistance to smart services: does the ‘Big Brother effect’ matter?
Zied Mani & Inès Chouk [Publisher] [Google Scholar]

The rise of smart consumers: role of smart servicescape and smart consumer experience co-creation
Sanjit K. Roy, Gaganpreet Singh, Megan Hope, Bang Nguyen & Paul Harrigan [Publisher] [Google Scholar]

In-store location-based marketing with beacons: from inflated expectations to smart use in retailing
Stephanie van de Sanden, Kim Willems & Malaika Brengman [Publisher] [Google Scholar]

Smart consumers come undone: breakdowns in the process of digital agencing |
Christian Fuentes [Publisher] [Google Scholar]