Revisit: Macromarketing 2020


News from the Food Marketing Track, Bogot?, 7-10 Jul 2020; Deadline 31 Jan

Track Chairs:

Claudia Dumitrescu, PhD (primary contact person)
Assistant Professor of Marketing
Department of Management & Marketing
College of Business
Central Washington University
2400 S 240th Street, P.O. Box 13490
Des Moines, WA 98198

Renée Shaw Hughner, PhD
Associate Professor of Marketing
Morrison School of Agribusiness
W. P. Carey School of Business
Arizona State University
7001 East Williams Field Road
Mesa, AZ 85212

Important Dates:

  • Submission Deadline: January 31st, 2020
  • Conference: July 7th – July 10th, 2020

Food Marketing Track Description:

Efficient food marketing systems are important for the global economic and societal well-being. Our purpose as Macromarketers is to identify the challenges/inefficiencies of the global food marketing systems and recommend potential solutions. The following topics represent just a few examples of such challenges:

  • Food access: e.g., Food deserts in developed countries such as the United States of America; rural populations – approximately 16 % – in developing nations with no convenient access to a market and only one third of farmers who can sell to markets (Kaushik et al., 2015).
  • Sustainability issues in agricultural practices: e.g., Land management techniques that include monoculture, livestock management, and chemical usage, are major sources of natural resource depletion and contributors to the degradation of farmable land and environment.
  • Food waste/loss: an issue for both production and consumption components of the food marketing systems – “almost 30% of the food produced around the world annually ends up lost or wasted at some point along the global agricultural value chain” and food waste, at the consumer level, is common when “the food is discarded due to safety or quality concerns” (Gustafson 2016, para. 5).
  • Food consumption: e.g., global diet trends such as overconsumption of calories or proteins and increased demand for resource-intensive beef products, all of which have a negative impact on human health and the environment (Gustafson 2016).

We encourage scholars to submit competitive papers, working papers, and/or abstracts. For review purposes, please note that short abstracts (i.e., one-page) do not provide sufficient background for reviewers to make recommendations for the paper’s conference suitability. Therefore, Extended Abstracts (3-6 pages) should be submitted. However, once accepted, authors will have the choice of publishing either Extended Abstracts or Short Abstracts in the Conference Proceedings. Topics for the Food Marketing Track may include, but are not limited to, the challenge areas listed above.

References: available upon request.