Electoral Processes


Global Perspectives on the Impact of Mass Media on Electoral Processes, Book to be edited by Stella Aririguzoh; Proposal deadline 30 Jan 2020

Proposal Submission Deadline: January 30, 2020
Global Perspectives on the Impact of Mass Media on Electoral Processes
A book edited by Dr Stella Aririguzoh (Covenant University)


Different nations periodically hold public elections aimed at picking out the individuals that they hope would represent their interests in the government offices. Electoral seasons are periods of active campaigns aimed at drawing the attention of the voters to favour the political contestants with theirs votes, or at least refrain from voting for the opposition. Since it is not possible for the contestants and their supporters to reach every single voter, most of them have engaged the services of media content creators to produce catchy messages to convey their interests to the public. The media play active roles in politics. Different media channels serve as the bridges linking the politicians who want to be voted in and the citizens who are expected to actually do the voting.

It is an assumption that the media may sway electoral outcomes by influencing the perception of its audience by how they convey messages to their different readers, listeners or viewers. It has already been established that what the media emphasize as important may be seen as such by the public. Hence, it is likely that the media may impact on the voters’ decisions during electoral processes and even during the proper elections. The media impact may be outstanding or even negligible. However the strength, the media is vigorously used during elections to strengthen the decisions of party faithfuls to remain loyal; improve public knowledge on the elections; or even sway the attention of apathetic citizens to be get off the fence and be committed.

Objective of the Book

This book aims to provide relevant theoretical frameworks and research findings from different scholars evidencing the impact of the media in specific elections in different countries of the globe. It will be written for three levels of people: professionals who want to improve their understanding of the strategic roles that the media play in electoral politics; political candidates who may want to know if their heavy expenditures in paying the media to carry their political messages bring in returns on their investment; and finally to the voters themselves that their decisions on whom they voted for where not influenced by media messages.

Target Audience

The target audience of this book will be composed of professionals, researchers, students and regulators working in the fields of political communication and marketing. Specifically, people involved in electoral management, proprietors of media houses, political parties, politicians, advertising agencies and marketing companies will find this book very useful. In addition, the book will provide fresh insights and proofs that may support or disprove that the media have great impacts on elections whether at the national, regional or local levels. Therefore, whosoever is concerned with the management of strategic communication will find this book useful.

Recommended topics include, but are not limited to, the following:

  • Mass media influence on voters’ choice of candidates
  • Mass media creation of awareness of elections
  • Mass media and voters’ apathy in elections
  • Mass media and political education in African elections
  • Mass media advertisements and elections
  • Television and elections
  • Radio and elections
  • Newspapers and elections
  • Magazines and elections
  • Voters knowledge of elections
  • Mass media mobilization and citizens participation in elections

Submission Procedure

Researchers and practitioners are invited to submit on or before January 30, 2020 a chapter proposal of 1,000 to 2,000 words clearly explaining the mission and concerns of his or her proposed chapter. Authors will be notified by February 20, 2020 about the status of their proposals and sent chapter guidelines. Full chapters are expected to be submitted by May 30, 2020, and all interested authors must consult the guidelines for manuscript submissions at


prior to submission. All submitted chapters will be reviewed on a double-blind review basis. Contributors may also be requested to serve as reviewers for this project.

Note: There are no submission or acceptance fees for manuscripts submitted to this book publication, Global Perspectives on the Impact of Mass Media on Electoral Processes. Manuscripts are accepted based on a double-blind peer review editorial process.

All proposals should be submitted through the eEditorial Discovery®TM online submission manager.


This book is scheduled to be published by IGI Global (formerly Idea Group Inc.), an international academic publisher of the “Information Science Reference” (formerly Idea Group Reference), “Medical Information Science Reference,” “Business Science Reference,” and “Engineering Science Reference” imprints. IGI Global specializes in publishing reference books, scholarly journals, and electronic databases featuring academic research on a variety of innovative topic areas including, but not limited to, education, social science, medicine and healthcare, business and management, information science and technology, engineering, public administration, library and information science, media and communication studies, and environmental science. For additional information regarding the publisher, please visit www.igi-global.com. This publication is anticipated to be released in 2020.

Important Dates

  • December 18, 2019: Proposal Submission Deadline
  • January 1, 2020: Notification of Acceptance
  • March 1, 2020: Full Chapter Submission
  • April 14, 2020: Review Results Returned
  • May 26, 2020: Final Acceptance Notification
  • June 9, 2020: Final Chapter Submission

Inquiries can be forwarded to

Dr Stella Aririguzoh
Department of Mass Communication
College of Business and Social Sciences
Covenant University
Canaanland, Ota

Editor’s Contact Information: