TOC: J Promo Man


Journal of Promotion Management, 26(1)

Understanding the Effects of Physical Images on Viewers in Social Comparison Contexts: A Multi-study Approach
Byung-Kwan Lee, Taewon Suh & Jeremy J. Sierra [Publisher] [Google Scholar]

Do Firm-Created Contents on Social Media Enhance Brand Equity and Consumer Response Among Consumers of Automotive Brands?
Ridwan Adetunji Raji, Sabrina Mohd Rashid, Sobhi Mohd Ishak & Bahtiar Mohamad [Publisher] [Google Scholar]

No Shipping Fees or Free Shipping? Impact of Temporal Proximity on the Relative Effectiveness of Promotional Framing
Atul A. Kulkarni [Publisher] [Google Scholar]

A Mixed Methods Examination of How People Assess the Credibility of Sources Used by Public Relations Practitioners
Julie O’Neil, Marianne Eisenmann & Maggie Holman [Publisher] [Google Scholar]

A Bibliometric History of the Journal of Promotion Management (1992–2019)
Satish Kumar, George S. Spais, Divesh Kumar & Riya Sureka [Publisher] [Google Scholar]

Violence in Games May Not Promise an Effective Brand Strategy, but Plot Relation Does
Monin Techawachirakul [Publisher] [Google Scholar]

Impact of Dance in Advertisements on Emotional Attachment Towards the Advertised Brand: Self-Congruence Theory
Simon Manyiwa [Publisher] [Google Scholar]