TOC: Soc Mar Quart


Social Marketing Quarterly, 25(4)

Social Marketing’s Strengths, Weaknesses, Opportunities, and Threats (SWOT): A Commentary
Sameer Deshpande [Publisher] [Google Scholar]

Green Consumer Behavior: The Case of Czech Consumers of Generation Y
Premysl Pruša and Tomáš Sadílek [Publisher] [Google Scholar]

Segmenting Adolescents Around Social Influences on Their Eating Behavior: Findings From Italy
Sabina De Rosis, Francesca Pennucci, and Chiara Seghieri [Publisher] [Google Scholar]

Profiling Green Consumers
Ronald B. Larson and Jessica M. Farac [Publisher] [Google Scholar]

Using Homeowners’ Association Membership to Define Audience Segments for Targeted Local Social Marketing Interventions: Implications From a Statewide Study
Laura A. Warner [Publisher] [Google Scholar]

Community-Based Social Marketing—Creating Lasting, Sustainable, Environmental Change: Case Study of a Household Stormwater Management Program in the Region of Waterloo, Ontario
Lauren Keira Marie Smith, Jennifer Kristin Lynes, and S. E. Wolfe [Publisher] [Google Scholar]

Factors Associated With Intention to Moderate Drinking Among Student Drinkers
Khai Trieu Tran, Kirsten Robertson, and Maree Thyne [Publisher] [Google Scholar]