TOC: Soc Mar Quart
Introduction
Social Marketing Quarterly, 25(4)
Social Marketing’s Strengths, Weaknesses, Opportunities, and Threats (SWOT): A Commentary
–Sameer Deshpande [Publisher] [Google Scholar]
Green Consumer Behavior: The Case of Czech Consumers of Generation Y
–Premysl Pruša and Tomáš Sadílek [Publisher] [Google Scholar]
Segmenting Adolescents Around Social Influences on Their Eating Behavior: Findings From Italy
–Sabina De Rosis, Francesca Pennucci, and Chiara Seghieri [Publisher] [Google Scholar]
Profiling Green Consumers
–Ronald B. Larson and Jessica M. Farac [Publisher] [Google Scholar]
Using Homeowners’ Association Membership to Define Audience Segments for Targeted Local Social Marketing Interventions: Implications From a Statewide Study
–Laura A. Warner [Publisher] [Google Scholar]
Community-Based Social Marketing—Creating Lasting, Sustainable, Environmental Change: Case Study of a Household Stormwater Management Program in the Region of Waterloo, Ontario
–Lauren Keira Marie Smith, Jennifer Kristin Lynes, and S. E. Wolfe [Publisher] [Google Scholar]
Factors Associated With Intention to Moderate Drinking Among Student Drinkers
–Khai Trieu Tran, Kirsten Robertson, and Maree Thyne [Publisher] [Google Scholar]