TOC: Service Mar Quart


Services Marketing Quarterly, 40(4)

Examining the Role of Customer Self-Efficacy in Service Encounters
Jackie L. M. Tam [Publisher] [Google Scholar]

Service Research in Asia: Research Paradigm and Productivity
Abhishek Vashishth & Ayon Chakraborty [Publisher] [Google Scholar]

Exploring Service Quality of Low Cost Airlines
Rania El Haddad [Publisher] [Google Scholar]

The Role of Termination Fee Commitment in Developing Customer Value in the Telecommunication Industry: An Empirical Study
Ana Pedreño-Santos, Jesús García-Madariaga & María Francisca Blasco [Publisher] [Google Scholar]

Corporate Image Advertising in the Banking Industry
Karen A. Loveland, Katherine Taken Smith & L. Murphy Smith [Publisher] [Google Scholar]