TOC: J Relationship Mar

Introduction

Journal of Relationship Marketing, 18(4)

The Importance of the Service and Shopping Customer Experience in a Retail Environment
Irene Roozen & Pavlos Ioannou Katidis [Publisher] [Google Scholar]

Relationship Marketing, Orientation, Brand Equity and Firm Value: The Mediating Role of Customer Value—An Emerging Market Perspective
George Kofi Amoako [Publisher] [Google Scholar]

Maintenance Strategies and Long-Distance Relationships: An Adaption of Theories from Interpersonal Relationship Research to Marketing |
Henrietta Leonie Pilny & Florian U. Siems [Publisher] [Google Scholar]

The Role of Uncertainty Avoidance and Situational Abnormality in the Satisfaction-Trust-Loyalty Link
Mark Ojeme, Erdem Kirkbesoglu & Betul Dogan [Publisher] [Google Scholar]