TOC: J Mar Res


Journal of Marketing Research, 56(6)

A Tale of Two Twitterspheres: Political Microblogging During and After the 2016 Primary and Presidential Debates
Ron Berman, Shiri Melumad, Colman Humphrey, and Robert Meyer [Publisher] [Google Scholar]

Large-Scale Cross-Category Analysis of Consumer Review Content on Sales Conversion Leveraging Deep Learning
Xiao Liu, Dokyun Lee, and Kannan Srinivasan [Publisher] [Google Scholar]

The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment
Donald Ngwe, Kris Johnson Ferreira, and Thales Teixeira [Publisher] [Google Scholar]

When Words Sweat: Identifying Signals for Loan Default in the Text of Loan Applications
Oded Netzer, Alain Lemaire, and Michal Herzenstein [Publisher] [Google Scholar]

Measuring Rank-Based Utility in Contests: The Effect of Disclosure Schemes
Tanjim Hossain, Mengze Shi, and Robert Waiser [Publisher] [Google Scholar]

Media Coverage of Climate Change and Sustainable Product Consumption: Evidence from the Hybrid Vehicle Market
Yubo Chen, Mrinal Ghosh, Yong Liu, and Liang Zhao [Publisher] [Google Scholar]

When Does Customer Participation Matter? An Empirical Investigation of the Role of Customer Empowerment in the Customer Participation–Performance Link
Seigyoung Auh, Bulent Menguc, Constantine S. Katsikeas, and Yeon Sung Jung [Publisher] [Google Scholar]

The Surprising Breadth of Harbingers of Failure
Duncan I. Simester, Catherine E. Tucker, and Clair Yang [Publisher] [Google Scholar]

Personalizing the Customization Experience: A Matching Theory of Mass Customization Interfaces and Cultural Information Processing
Emanuel de Bellis, Christian Hildebrand, Kenichi Ito, Andreas Herrmann, and Bernd Schmitt [Publisher] [Google Scholar]

Competition of Content Acquisition and Distribution Under Consumer Multipurchase
Baojun Jiang, Lin Tian, and Bo Zhou [Publisher] [Google Scholar]