TOC: J Intl Mar


Journal of International Marketing, 27(4)


From the Editor in Chief: Thank You and Good Luck
Constantine S. Katsikeas [Publisher] [Google Scholar]

The Role of Cultural Distance Across Quantiles of International Joint Venture Longevity
Annette P. Tower, Kelly Hewett, and Anton P. Fenik [Publisher] [Google Scholar]

The Influence of Global Brand Distribution on Brand Popularity on Social Media
Moon-Yong Kim, Sangkil Moon, and Dawn Iacobucci [Publisher] [Google Scholar]

On the Interplay Between Consumer Dispositions and Perceived Brand Globalness: Alternative Theoretical Perspectives and Empirical Assessment
Adamantios Diamantopoulos, Vasileios Davvetas, Fabian Bartsch, Timo Mandler, Maja Arslanagic-Kalajdzic, and Martin Eisend [Publisher] [Google Scholar]

The Role of Exporters’ Emotional Intelligence in Building Foreign Customer Relationships
Leonidas C. Leonidou, Bilge Aykol, Thomas A. Fotiadis, Athina Zeriti, and Paul Christodoulides [Publisher] [Google Scholar]

Stock Market Reactions to New Product Launches in International Markets: The Moderating Role of Culture
M. Berk Talay, M. Billur Akdeniz, Michael Obal, and Janell D. Townsend [Publisher] [Google Scholar]