TOC: J Con Behaviour

Introduction

Journal of Consumer Behaviour, 18(5)

https://onlinelibrary.wiley.com/toc/14791838/2019/18/5

Lay theories and consumer perceptions of dietary supplements
Pamela Miles Homer, Sayantani Mukherjee

Addiction as an indicator of vulnerability: The case of indoor tanning
Suzeanne B. Benet, Frederic B. Kraft

Korean children’s understanding of social media advergames: An exploratory study of ad recognition and skeptical attitudes toward advertising
Soontae An, Hannah Kang

A critique of prospect theory and framing with particular reference to consumer decisions
John R. Rossiter

SPECIAL ISSUE ARTICLE

Taking sustainable fashion mainstream: Social media and the institutional celebrity entrepreneur
Carolyn McKeown, Linda Shearer