TOC: J Con Behaviour
Introduction
Journal of Consumer Behaviour, 18(5)
https://onlinelibrary.wiley.com/toc/14791838/2019/18/5
Lay theories and consumer perceptions of dietary supplements
Pamela Miles Homer, Sayantani Mukherjee
Addiction as an indicator of vulnerability: The case of indoor tanning
Suzeanne B. Benet, Frederic B. Kraft
Korean children’s understanding of social media advergames: An exploratory study of ad recognition and skeptical attitudes toward advertising
Soontae An, Hannah Kang
A critique of prospect theory and framing with particular reference to consumer decisions
John R. Rossiter
SPECIAL ISSUE ARTICLE
Taking sustainable fashion mainstream: Social media and the institutional celebrity entrepreneur
Carolyn McKeown, Linda Shearer