TOC: J Con Behaviour


Journal of Consumer Behaviour, 18(5)

Lay theories and consumer perceptions of dietary supplements
Pamela Miles Homer, Sayantani Mukherjee

Addiction as an indicator of vulnerability: The case of indoor tanning
Suzeanne B. Benet, Frederic B. Kraft

Korean children’s understanding of social media advergames: An exploratory study of ad recognition and skeptical attitudes toward advertising
Soontae An, Hannah Kang

A critique of prospect theory and framing with particular reference to consumer decisions
John R. Rossiter


Taking sustainable fashion mainstream: Social media and the institutional celebrity entrepreneur
Carolyn McKeown, Linda Shearer