TOC: J Nonprofit Pub Sector Mar


Journnal of Nonprofit & Public Sector Marketing, 31(4)

Celling The Concept: A Study of Managerial Brand Mindsharing of A Distributed Biobanking Research Infrastructure |
Anthony Larsson [Publisher] [Google Scholar]

Understanding Voluntary Intentions within the Theories of Self-Determination and Planned Behavior
Chunxiao Li & Yandan Wu [Publisher] [Google Scholar]

The decision to advertise nonprofit accreditation status
Xiaoting Hao & Daniel Neely [Publisher] [Google Scholar]

Effects of Color in Disaster Relief Advertising and the Mediating Role of Cognitive Elaboration
Lijie Zhou & Fei Xue [Publisher] [Google Scholar]

Arts Sponsorship Versus Sports Sponsorship: Which Is Better for Marketing Strategy? |
Giulio Toscani & Gerard Prendergast [Publisher] [Google Scholar]