TOC: J Mar


Journal of Marketing, 83(6)

Selling to Barricaded Buyers
Kevin S. Chase and Brian Murtha [Publisher] [Google Scholar]

The Role of Marketer-Generated Content in Customer Engagement Marketing
Matthijs Meire, Kelly Hewett, Michel Ballings, V. Kumar, and Dirk Van den Poel [Publisher] [Google Scholar]

Let’s Make a “Deal”: How Deal Collectives Coproduce Unintended Value from Sales Promotions
Colin Campbell and Hope Jensen Schau [Publisher] [Google Scholar]

Making Recommendations More Effective Through Framings: Impacts of User- Versus Item-Based Framings on Recommendation Click-Throughs
Phyliss Jia Gai and Anne-Kathrin Klesse [Publisher] [Google Scholar]

A Cinderella Story: How Past Identity Salience Boosts Demand for Repurposed Products
Bernadette Kamleitner, Carina Thürridl, and Brett A.S. Martin [Publisher] [Google Scholar]

What Drives Herding Behavior in Online Ratings? The Role of Rater Experience, Product Portfolio, and Diverging Opinions
Sarang Sunder, Kihyun Hannah Kim, and Eric A. Yorkston [Publisher] [Google Scholar]