Royal Bank International Research Conference

by Michel Laroche


Marseille, 16-18 Sep 2020; Deadline 1 Apr

14th Royal Bank International Research Conference:

Information Communication Technology: People, Culture and Globalization

Understanding how Information and Communication Technology (ICT) and culture affect decisions made by consumers, employees and managers is timely and of crucial importance for at least three reasons. First, ICT is a driving force behind almost any form of business globalization. ICT helps overcoming hurdles of globalization and international trade such as high transportation cost or inefficient information exchange with culturally diverse customers. Second, firms continue to expand into foreign countries. Fashion retailers (e.g., Desigual, H&M, Zara), fast-food chains and coffee shops (e.g., Maison Paul, McDonald’s, Starbucks), banks and financial service providers (e.g., Axa, HSBC) to name a few strive to open new stores and offices around the world with the aim to gain market share. Digital giants such as Google, Amazon or the leapfrogging Alibaba fuel this based on their advanced use of ICT and the ability to understand customer data. Third, not only do firms go abroad, but so do people. For example, roughly 20% of Canada’s population is foreign born, with new immigrants coming mainly from Asia and the Middle East. Similarly, roughly 20% of the French population is either foreign born or direct descendant of immigrants, most of whom have North-African origins. This raises broad questions about the management of ICT in view of cultural diversity and the role of ICT to connect people across countries or cultures.

14th Royal Bank International Research Conference

The 14th Royal Bank International Research Conference will take place at Kedge Business School, France (Marseille campus, France) from September 16th to 18th 2020. The conference is co-sponsored by John Molson School of Business (Canada), KEDGE Business School (France), as well as the International Journal of Information Management. Given the significant challenges that retailers and service providers are facing in relation to globalization and ICT management, the main objective is to deliver new insights into the management of ICT in view of cultural diversity and the role of ICT to connect people across countries or cultures. We aim to bring together international researchers in marketing and related disciplines concerned with business globalization and ICT management.


Papers may include – but are not limited to – the following areas of research with a focus on the role of ICT and globalization.

  • The influence of ICT and culture on marketing strategy
  • ICT and organizational dynamics of innovations in different cultures
  • Insights into acculturation and ethnic identity considering the role of ICT
  • Conceptualizations of information culture and its impact on relationships with customers or employees
  • Understanding the impact of national culture on people’s use of ICT
  • Issues of standardization vs. localization in online marketing and communication
  • ICT and customer experiences (quality, satisfaction, inspiration, etc.) in different cultures
  • Globalization and ethical aspects of Artificial Intelligence
  • Solving global challenges with Big Data and Artificial Intelligence
  • ICT and the management of relationships with culturally diverse customers, suppliers and vendors
  • Marketing of new-economy platforms (peer-to-peer marketplaces, two-sided markets) in domestic and international markets
  • The sociology and culture of new-economy platforms and their impact on innovation

Conference Submissions

Papers should be less than 30 double-spaced pages, with 1” margins and 12pt font, and follow the guidelines of the International Journal of Information Management


Conference submissions are required via email. Submitted papers will be subject to a double blind peer review procedure related to the conference. The deadline for conference submissions is April 1st, 2020. Please submit your conference paper by email to: Michel.laroche@concordia.ca.

Please send any other inquiry by email to:

IJIM Special Issue & Submission Guidelines

Submissions to the journal SI require conference participation. Authors who presented their paper at the conference can decide to submit their paper for consideration for publication in a Special Issue (SI) of International Journal of Information Management journal on Information Communication Technology and Globalization. The SI will be co-guest edited by the three organizers of the conference (Boris Bartikowski, Michel Laroche, and Hatice Kizgin). The deadline for journal submissions is March 1st, 2021. Journal submissions have to be prepared according to the Guide for Authors as published in the Journal website at:


Detailed instructions about the special issue will be sent after the conference to all participants.


  • Conference submission deadline: April 1st, 2020
  • Notification to authors: May 31st, 2020
  • Conference: September 16th to 18th 2020
  • IJIM submission opens: January 1st, 2021
  • IJIM submission deadline: March 1st, 2021
  • IJIM acceptance decisions: before January 1st, 2022