Revisit: MASS 2020


Marketing Analytics Symposium - Sydney, 3-4 Feb 2020; Deadline now 30 Sep

Marketing Analytics Symposium – Sydney (MASS), Crossroads of Marketing Analytics is shaping up to be an engaging event. We are proud to announce our two keynote speakers Professor Michel Wedel and Professor Oded Netzer.


Michel Wedel is the Pepsico Chaired Professor of Consumer Science at the Robert H. Smith School of Business and a Distinguished University Professor at the University of Maryland, College Park. Michel has been ranked the most productive economist in the Netherlands and the most productive market researcher in the world.


Professor Oded Netzer is a Professor at Columbia University. His research has won multiple awards including the ISMS Long-term Contribution Award, the John Little Best Paper Award, the Frank Bass Outstanding Dissertation Award, the Society for Consumer Psychology (SCP) Best Paper Award, and the George S. Eccles Research Fund Award. Oded frequently consults to Fortune 500 companies and entrepreneurial organization on strategy, data-driven decision making.


Call for Submissions: We invite submissions that follow a format suited to a mix of industry and academic audiences.


Conference Chair:                   Prof. Harald Van Heerde (UNSW)

Conference Co-Chairs:            Prof. Jack Cadeaux (UNSW), A/Prof. Mathew Chylinski (UNSW), Prof. Prac. Nicolas Chu (UNSW, Sinorbis)

Advisory Panel:           Prof. John Roberts (UNSW), Prof. Gary Lilien (PSU), Prof. Prac. Nicolas Chu (UNSW, Sinorbis), Sameer Chopra, Vicky Falconer, Sidney Song



Submissions open:

15 July 2019

Submissions close:

30 September 2019

Author notification:

21 October 2019


20 January 2020





Early registrations open:

15 July 2019

Early registrations close:

30 November 2019

Regular registrations open:

01 December 2019

Regular registrations close:      

02 February 2020



Symposium Day 1:

03 February 2020

Symposium Day 2:

04 February 2020



Registration: Click here to register 

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