TOC: J Mar Res


Journal of Marketing Research, 56(5)

Product Launches with New Attributes: A Hybrid Conjoint–Consumer Panel Technique for Estimating Demand
Paul B. Ellickson, Mitchell J. Lovett, and Bhoomija Ranjan [Publisher] [Google Scholar]

The Value of Rapid Delivery in Omnichannel Retailing
Marshall L. Fisher, Santiago Gallino, and Joseph Jiaqi Xu [Publisher] [Google Scholar]

When Salespeople Manage Customer Relationships: Multidimensional Incentives and Private Information
Minkyung Kim, K. Sudhir, Kosuke Uetake, and Rodrigo Canales [Publisher] [Google Scholar]

The Charm of Behavior-Based Pricing: When Consumers’ Taste Is Diverse and the Consideration Set Is Limited
Wilfred Amaldoss and Chuan He [Publisher] [Google Scholar]

In Mobile We Trust: The Effects of Mobile Versus Nonmobile Reviews on Consumer Purchase Intentions
Lauren Grewal and Andrew T. Stephen [Publisher] [Google Scholar]

Task-Dependent Algorithm Aversion
Noah Castelo, Maarten W. Bos, and Donald R. Lehmann [Publisher] [Google Scholar]

When “More” Seems Like Less: Differential Price Framing Increases the Choice Share of Higher-Priced Options
Thomas Allard, David J. Hardisty, and Dale Griffin [Publisher] [Google Scholar]

The “Commitment Projection” Effect: When Multiple Payments for a Product Affect Defection from a Service
Irit Nitzan and Danit Ein-Gar [Publisher] [Google Scholar]

Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity
Jonathan Luffarelli, Mudra Mukesh, and Ammara Mahmood [Publisher] [Google Scholar]

The Secret Ingredient Is Me: Customization Prompts Self-Image-Consistent Product Perceptions
Anne-Kathrin Klesse, Yann Cornil, Darren William Dahl, and Nina Gros [Publisher] [Google Scholar]