Journal of Marketing News – September 2019

• • Read about JM’s “Challenging the Boundaries of Marketing” Initiative
  • Review the Table of Contents for the September 2019 issue of the Journal of Marketing
  • Submission deadline extended for the Special Issue on “New Technologies and Marketing”
  • Register for an upcoming JM Research Development Workshop
  • Attend an upcoming Journal of Marketing Webinar
  • View JM Outstanding Reviewer Awards
  • Blast from the Past: JM Editor picks from 2017
  • Adopt JM Insights in the Classroom Slides
  • Visit the JM website

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Challenging the Boundaries of Marketing Editorial and Initiative

This new initiative is a series of innovative articles intended to push the current boundaries of the field by identifying and encouraging new research agendas. Importantly, these articles are designed to be forward-looking—they are not review articles. We seeded this initiative with two interdisciplinary teams of authors. The first paper, “Marketing in a Sharing Economy” by Giana Eckhardt, Mark Houston, Baojun Jiang, Cait Lamberton, Aric Rindfleisch, and Georgios Zervas, takes the field’s first deep look at how marketing will change in a sharing economy and includes a future research agenda. Two commentaries are offered by Arun Sundararajan and Yubo Chen and Liantao (Tarry) Wang.
The second paper in the series written by Jonah Berger, Ashlee Humphreys, Stephan Ludwig, Wendy Moe, Oded Netzer, and David Schweidel is entitled “Uniting the Tribes: Using Text for Marketing Insight.” This paper focuses on how the marketing community can develop stronger insights from text, including resolving questions about validity and metrics as well as driving future research opportunities.
We invite teams of authors to review the guidelines for this initiative in our September editorial and submit proposals. We look forward to your involvement in driving more exploration in the field!

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Table of Contents Journal of Marketing (Sept 2019)

• • • “Challenging the Boundaries of Marketing,” Christine Moorman, Harald J. van Heerde, C. Page Moreau, Robert W. Palmatier
    • “Marketing in the Sharing Economy“, Giana M. Eckhardt, Mark B. Houston, Baojun Jiang, Cait Lamberton, Aric Rindfleisch, Georgios Zervas
    • “Commentary: Marketing and the Sharing Economy: Digital Economy and Emerging Market Challenges,” Yubo Chen, Liantao (Tarry) Wang
    • “Commentary: The Twilight of Brand and Consumerism? Digital Trust, Cultural Meaning, and the Quest for Connection in the Sharing Economy,” Arun Sundararajan
    • “Brand Coolness,” Caleb Warren, Rajeev Batra, Sandra Maria Correia Loureiro, Richard P. Bagozzi
    • “The Unintended Consequence of Price-Based Service Recovery Incentives,” Vamsi K. Kanuri, Michelle Andrews
    • “Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns,” Christian Hughes, Vanitha Swaminathan, Gillian Brooks
    • “Effects of Liberalization on Incumbent Firms’ Marketing-Mix Responses and Performance: Evidence from a Quasi-Experiment,” Nandini Ramani, Raji Srinivasan
    • “Gift Purchases as Catalysts for Strengthening Customer–Brand Relationships,” Andreas Eggert, Lena Steinhoff, Carina Witte
    • “The Relative Effects of Business-to-Business (vs. Business-to-Consumer) Service Innovations on Firm Value and Firm Risk: An Empirical Analysis,” Thomas Dotzel, Venkatesh Shankar

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Submission Deadline Extended for Special Issue on “New Technologies and Marketing”

A reminder that the Special Issue on “New Technologies and Marketing” submission deadline was extended to October 15, 2019 to offer review teams a short rest after the “Better Marketing for a Better World” Special Issue. Editors Page Moreau, Donna Hoffman, Stefan Stremersch, and Michel Wedel encourage you to submit in advance of the deadline if possible.

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Register for a Journal of Marketing Research Development Workshop

The Journal of Marketing editors host workshops at universities around the world to further JM’s mission to develop research about real-world marketing questions. Please register to attend the workshop at the Indian School of Business, Hyderabad, India (January 11-12, 2020) and/or the Winter AMA 2020, San Diego (February 9-10, 2020). Space is limited.

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Outstanding Reviewers

During the AE/ERB at the Summer AMA, we honored a set of outstanding reviewers who stood out by virtue of their quality, constructiveness, timeliness, and workload. Join us in congratulating this global network of scholars: Kersi Antia (Western University), Neeraj Arora (University of Wisconsin-Madison), Lauren Block (Baruch College), Marc Fischer (University of Cologne), Ashlee Humphrees (Northwestern University), Detelina Marinova (University of Missouri), Kelly Martin (Colorado State University), Brian Murtha (University of Kentucky), Tom Novak (George Washington University), Jaideep Prabhu (Cambridge University), S. Sriram (University of Michigan), Claudia Townsend (University of Miami), and Kapil Tuli (Singapore Management University)

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Watch the most recent Journal of Marketing Webinar

View the September Journal of Marketing Webinar of authors sharing research insights from their recently published Journal of Marketing articles. Find the webinar archive here. Featured speakers and articles:

• • • “How to Sell to Barricaded Buyers in B2G and B2B Settings,” (Brian Murtha and Kevin Chase)
    • “How Marketer-Generated Content Can Drive Customer Engagement,” (Matthijs Meire, Kelly Hewett, Michael Ballings, V. Kumar, and Dirk Van den Poel)

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Blast from the Past: JM Editor Picks from 2017: If you missed these influential articles, take time to investigate them now:

• • • “The Service-Profit Chain: A Meta-Analytic Test of a Comprehensive Theoretical Framework,” Jens Hogreve, Anja Iseke, Klauss Derfuss, Toennjes Eller
    • “Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition,” Lisette de Vries, Sonja Gensler, and Peter S. H. Leeflang
    • “When 1+1 > 2: How Investors React to New Product Releases Announced Concurrently with Other Corporate News,” Nooshin L. Warren and Alina Sorescu
    • “Return on Engagement Initiatives: A Study of a Business-to-Business Mobile App,” Manpreet Gill, Shrihari Sridhar, and Rajdeep Grewal
    • “Harvesting Brand Information from Social Tags,” Hyoryung Name, Yogesh V. Joshi, P.K. Kannan

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Adopt JM Insights in the Classroom Slides: This initiative is designed to help marketing professors and professionals share and adopt ideas and findings from articles published in the Journal of Marketing. Authors of JM articles provide a few slides on important marketing topics that you can import into your own marketing classroom materials. Find the collection of slides here.

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Visit the JM Website: Get article alerts and other journal news by visiting our site.

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