TOC: Mar Theory


Marketing Theory, 19(4)

What is an advert? A sociological perspective on marketing media
Robert Cluley and Elizabeth Nixon [Publisher] [Google Scholar]

Learning how: Body techniques, skill acquisition and the consumption of experience
Stephen Murphy, Maurice Patterson, and Lisa O’Malley [Publisher] [Google Scholar]

Habit as a central concept in marketing
Mark Tadajewski [Publisher] [Google Scholar]

Scripts people live in the marketplace: An application of script analysis to confessions of a shopaholic
Mike Molesworth and Georgiana Grigore [Publisher] [Google Scholar]

No assemblage required: On pursuing original consumer culture theory
Russell Belk and Rana Sobh [Publisher] [Google Scholar]

Rethinking marketplace culture: Play and the context of context
Stephen R. O’Sullivan and Avi Shankar [Publisher] [Google Scholar]

Conceptually confused, but on a field level? A method for conceptual analysis and its application
Jaana Tähtinen and Virpi Havila [Publisher] [Google Scholar]


Marketing concepts can have a life of their own: Representation and pluralism in marketing concept analysis
Georgios Patsiaouras [Publisher] [Google Scholar]