TOC: J Intl Con Mar


Journal of International Consumer Marketing, 31(5)


From the Editor
C. Anthony Di Benedetto [Publisher]

Self-control and sustainability consumption: Findings from a cross cultural study
Thuy D. Nguyen, Charlene A. Dadzie, Himadri Roy Chaudhuri & Thomas Tanner [Publisher] [Google Scholar]

Segmenting Consumers Based on Their Evaluation of Local, Global and Glocal Brands
Miguel Ángel López-Lomelí, María-del-Carmen Alarcón-del-Amo & Joan Llonch-Andreu [Publisher] [Google Scholar]

How does a Brand Reputation-Driven Construct Impact on Country Brand Equity? A Cross-National Study of Brazil and China
Fabiana Gondim Mariutti & Janaina de Moura Engracia Giraldi [Publisher] [Google Scholar]

Authenticity and Institutional Context: Individual Preferences in China
Glenn R. Carroll, Mi Feng, Yuanqiong He, Kieran O’Connor & Lihua Wang [Publisher] [Google Scholar]

e-Commerce: an analysis of the factors that antecede purchase intentions in an emerging market
Emerson Wagner Mainardes, Claudio Marcio de Almeida & Marcelo de-Oliveira [Publisher] [Google Scholar]

Online Retail Format Choice Behavior of Indian Customers for Reasoned Purchase: A Cultural Perspective
Anoop Kumar Gupta & A. V. Shukla [Publisher] [Google Scholar]

Book Review

The New Consumer Psychology: Scanning Buying Behavior with MRI of the Mind
Sang Min (Leo). Whang, New York, Routledge, 2016, 236 pp., $35 (Softcover), ISBN 978-1-138-89893-6 [Publisher]