TOC: Mar Theory
Introduction
Marketing Theory, 19(3)
Bacteria and the market
–Norah Campbell and Cormac Deane [Publisher] [Google Scholar]
Service innovation as a social construction: The role of boundary objects
–Cristina Mele, Roberta Sebastiani, and Daniela Corsaro [Publisher] [Google Scholar]
Managing collective effervescence: ‘Zomsumption’ and postemotional fandom
–James Cronin and Hayley L. Cocker [Publisher] [Google Scholar]
Markets changing, changing markets: Institutional work as market shaping
–Jonathan J. Baker, Kaj Storbacka, and Roderick J. Brodie [Publisher] [Google Scholar]
Psychotic, acritical and precarious? A Lacanian exploration of the neoliberal consumer subject
–Aliette Lambert [Publisher] [Google Scholar]
‘Made to run’: Biopolitical marketing and the making of the self-quantified runner
–Vassilis Charitsis, Anna Fyrberg Yngfalk, and Per Skålén [Publisher] [Google Scholar]
‘I once wore an angry bird T-shirt and went to read Qur’an’: Asymmetrical institutional complexity and emerging consumption practices in Pakistan
–Saima Husain, Mike Molesworth, and Georgiana Grigore [Publisher] [Google Scholar] Commentary
Marketing’s metaphors have expired: An argument for a new dominant metaphor
–Marjorie Delbaere and Adam D. Slobodzian [Publisher] [Google Scholar]