TOC: J Poli Mar


Journal of Political Marketing, 18(3)

Power Lines: Unobtrusive Assessment of E-mail Subject Line Impact on Organization Website Use
Brian Calfano [Publisher] [Google Scholar]

To Run or Not to Run? U.S. House Campaign Advertising
Regina Branton, Jared Perkins & Samantha Pettey [Publisher] [Google Scholar]

Judging Incumbents’ Character: The Impact of Scandal
Scott J. Basinger [Publisher] [Google Scholar]

Negative Effects of Calling Attention to Female Political Candidates’ Attractiveness
Mary-Kate Lizotte & Heather J. Meggers-Wright [Publisher] [Google Scholar]

Using Cognitive Mapping to Longitudinally Examine Political Brand Associations
Alexander Ewan MacDonald, Roger Sherlock & John Hogan [Publisher] [Google Scholar]