TOC: Intl J Adv


International Journal of Advertising, 38(6)

Introduction to the special issue: new trends in digital and social media advertising
Chang-Hoan Cho & Jin Seong Park [Publisher] [Google Scholar]

Social embeddedness of persuasion: effects of cognitive social structures on information credibility assessment and sharing in social media
Dongyoung Sohn & Soyoung Choi [Publisher] [Google Scholar]

Advertising nativeness as a function of content and design congruence
Jooyoung Kim, Dongwon Choi & Hanyoung Kim [Publisher] [Google Scholar]

The influence of pre-roll advertising VOD via IPTV and mobile TV on consumers in Korea
Yoonjae Nam, Hyung-Seok Lee & Jong Woo Jun [Publisher] [Google Scholar]

Does mindset matter for using social networking sites?: understanding motivations for and uses of Instagram with growth versus fixed mindset
Young-A Song, So Young Lee & Yoojung Kim [Publisher] [Google Scholar]