KSMS 2020

Introduction

Korean Scholars of Marketing Science, Seoul, 16-17 Nov 2019; Deadline 30 Sep

2019 KSMS International Conference
Conference Date: November 16th – 17th, 2019
Submission Deadline: September 30th, 2019

KSMS Homepage: http://www.kams.org/maine.html

Theme:

New Marketing in Turbulent Environment

Co-Hosts:

  • Korea University Business School
  • Korean Scholars of Marketing Science

Venue:

Korea University Business School, Seoul, Republic of Korea

Organizer:

Global Alliance of Marketing & Management Associations

Partners:

  • Australian & New Zealand Marketing Academy
  • New Zealand Asia Institute of the University of Auckland
  • National Research Foundation of Korea
  • Korea Economy & Management Development Institute

Academic Tracks:

  • Track 1 Future of Brands and Consumer Behavior
  • Track 2 AI in Digital Marketing
  • Track 3 Digital Marketing
  • Track 4 Internet Research and Consumer Behavior
  • Track 5 Culture and Sustainable Advertising
  • Track 6 Digital and Technology Driven Marketing
  • Track 7 Fashion Marketing and Research
  • Track 8 Innovation and Marketing
  • Track 9 Industrial Marketing Management
  • Track 10 Marketing Management in the Global Environment
  • Track 11 Emerging Issues in Sport Management
  • Track 12 Cultural Marketing and Performing Arts
  • Track 13 Product Innovation and Consumer Behavior
  • Track 14 Neuromarketing and Big Data Network in Sustainable Business Environment
  • Track 15 Digital Business Strategy
  • Track 16 Entrepreneurship and Marketing
  • Track 17 Marketing in General

Symposia and Events

  • ANZMAC – KSMS Joint Symposium in Seoul
  • Marketing Research Trends in Asia
  • NZAI – GAMMA Joint Symposium
  • Global Culture Market Equity Symposium
  • KSMS Doctoral Dissertation Competition

For More Information:

Central Office
Korean Scholars of Marketing Science
Dept. of Business Administration, Changwon National University,
9 Sarimdong, Changwon, Gyeongnam, Republic of Korea.
Tel: +82 55 213 3346; Fax: +82 55 263 9096
e-mail: ksmscentraloffice@gmail.com
Korea University Business School: https://biz.korea.ac.kr/en