Teaching Materials for Marketing Channels and B2B Marketing

Rob Palmatier, Eugene Sivadas, Louis Stern, and Adel El-Ansary are offering teaching materials (500 slides) that accompany their new book: Marketing Channel Strategy: An Omni-Channel Approach, 9^th edition. Inspection copies can be ordered from Routledge.

Go to SAMSinstitute.com Teaching Resources to download slides that may be useful for many different courses.  Feel free to use slides even if you are not interested in using the book.