TOC: J Intl Con Mar


Journal of International Consumer Marketing, 31(4)

U.S. Consumers’ Perception of Asian Brands’ Cultural Authenticity and Its Impact on Perceived Quality, Trust, and Patronage Intention
Sarah Song Southworth [Publisher] [Google Scholar]

The Effect of Different Degrees of Regional Accentedness in Radio Commercials: An Experiment with German Consumers
Berna Hendriks, Frank van Meurs & Gwendolyn Behnke [Publisher] [Google Scholar]

Values Driving Organic Food Purchase Intention: A Comparative Analysis between a Developing Eastern Country (Iran) and a Developed Western Country (US)
Elmira Shahriari, Ivonne M. Torres, Miguel Angel Zúñiga & Payman Mohammad Yarlou [Publisher] [Google Scholar]

Examining Ethnocentrism in an Age of Hybrid Consumers and Hybrid Brands: An Empirical Analysis
Tilottama G. Chowdhury, Mohammad Elahee, Blaine Branchik & Camelia Micu [Publisher] [Google Scholar]

The impact of trust propensity on consumers’ cause-related marketing purchase intentions and the moderating role of culture and gender
Elham Heidarian [Publisher] [Google Scholar]

Internationalization of Cultural Products from South to North: Antecedents and Outcomes
Alexandre Rabêlo Neto, José Milton de Sousa-Filho & Mário Henrique Ogasavara [Publisher] [Google Scholar]

Book Review

Customer Engagement: Contemporary Issues and Challenges, edited by Roderick J. Brodie, Linda D. Hollebeek, Jodie Conduit, New York, Routledge, 2016, 296 pp., $113 (Hardcover), ISBN 978-1-138-84738-5
Abhijit Roy [Publisher] [Google Scholar]