TOC: Mar Sci


Marketing Science, 38(4)

Skimming from the Bottom: Empirical Evidence of Adverse Selection When Poaching Customers
Przemyslaw Jeziorski, Elena Krasnokutskaya, and Olivia Ceccarini [Publisher] [Google Scholar]

Word of Mouth, Observed Adoptions, and Anime-Watching Decisions: The Role of the Personal vs. the Community Network
Mina Ameri, Elisabeth Honka, and Ying Xie [Publisher] [Google Scholar]

Learning in Online Advertising
W. Jason Choi and Amin Sayedi [Publisher] [Google Scholar]

Search and Learning at a Daily Deals Website
Mantian (Mandy) Hu, Chu (Ivy) Dang, and Pradeep K. Chintagunta [Publisher] [Google Scholar]

Lead Offer Spillovers
Matthew McGranaghan, Jura Liaukonyte, Geoffrey Fisher, and Kenneth C. Wilbur [Publisher] [Google Scholar]

Product Line Design Under Preference Uncertainty Using Aggregate Consumer Data
Zibin Xu and Anthony Dukes [Publisher] [Google Scholar]

Inference for Product Competition and Separable Demand
Adam N. Smith, Peter E. Rossi, and Greg M. Allenby [Publisher] [Google Scholar]

Using Conditional Restricted Boltzmann Machines to Model Complex Consumer Shopping Patterns
Feihong Xia, Rabikar Chatterjee, and Jerrold H. May [Publisher] [Google Scholar]