TOC: Health Mar Quart


Health Marketing Quarterly, 36(3)

The role of imagination in consumers’ processing of visual metaphors in prescription drug advertising
Jeffrey R. Foreman, Meng-Hua Hsieh & Aditi Grover [Publisher] [Google Scholar]

Don’t give US pink ribbons and skinny girls: Breast cancer survivors’ evaluations of cancer advertising
Kimberly A. Taylor & Jana N. Knibb [Publisher] [Google Scholar]

Medical tourism in emerging markets: The role of trust, networks, and word-of-mouth | Open Access
Akmal S. Hyder, Michelle Rydback, Erik Borg & Aihie Osarenkhoe [Publisher] [Google Scholar]

Direct-to-consumer prescription medication advertisements and obtaining prescriptions with or without a doctor’s prescription
Joshua Fogel & Anna Zhuk [Publisher] [Google Scholar]

Bridging the dichotomous gap between expectations and perceptions in quantifying hospice care quality
Brian L. Matthews & Jamie Daigle [Publisher] [Google Scholar]

What’s my age again? The influence of subjective age on consumer health-related attitudes
Daniel Brannon & Chadwick J. Miller [Publisher] [Google Scholar]