Revisit: Summer AMA 2019


Master Classes and Practitioner Panels at Summer AMA, Chicago, 9-10 Aug 2019

Dear colleagues –

We are pleased to invite you to this year’s 2019 AMA Summer Academic Conference – Marketing on Fire: Burning Questions, Hot New Methods and Practical Ideas Worth Spreading – which will take place August 9-11 at the Chicago Marriott Downtown Magnificent Mile.

In addition to the research presentations and roundtables that define the Summer AMA conference, this year we are heating things up with two exciting new features:

  1. Master Class Sessions: Taught by experts in our field, the Master Class Sessions give conference attendees the opportunity to learn about the latest methods and topics in an intimate, interactive classroom experience. From neuroscientific methods to machine learning, statistical interaction insights to the latest in qualitative methods, participants will have the opportunity to attend two Master Class Sessions during the conference (registration required; free for conference attendees).
  2. Practitioner Panel: Featuring participants from companies like Amazon, Facebook,, and more, the practitioner panel will help build new bridges between our academic community and marketing practitioners. What sort of marketing questions do practitioners need answered? What sort of research collaborations are possible with some of the world’s leading companies? How can marketing academics ensure their work is put into practice and transform consumer experiences? The practitioner panel will address these questions and more over cocktails.

In addition to these exciting new opportunities, participants will also be able to learn best practices in an interactive Meet the Editors session, learn how to write and respond to reviewers in a special session with key leaders in our field, engage with on-site partners to improve teaching effectiveness, and, of course, socialize in one of the world’s best cities! Come kayak on the Chicago River, laugh at a Second City show, or dine on some deep-dish pizza with us in the Windy City!

If you haven’t signed up yet, you may still register at the AMA website and see the program here.

We look forward to seeing you there!

Keisha Cutright
James Alvarez Mourey
Renana Peres

Chairs, 2019 AMA Summer Academic Conference