Guest Editorial

TEACHING INNOVATIONS THAT WORK THE (MARKETING) PLAN
–Lora Mitchell Harding & Joe F. Alexander [Publisher] [Google Scholar]

IMPROVING INFORMATION LITERACY THROUGH GAMIFICATION: FANTASY BRAND LEAGUES
–Christy Ashley [Publisher] [Google Scholar]

CALIBRATING THE SELF: BUILDING SELF-AWARENESS AND ENCOURAGING SELF-REFLECTION IN UNDERSTANDING CONSUMER BEHAVIOR
–Burçak Ertimur & David R. Lavoie [Publisher] [Google Scholar]

SOMETHING OF VALUE: A VALUE PROPOSITION EXERCISE FOR THE MARKETING CLASSROOM
–Rebecca Dingus & Alex Milovic [Publisher] [Google Scholar]

ALLOW ME TO (RE)INTRODUCE MYSELF: AN EXPERIENTIAL LEARNING REBRANDING PROJECT WITHIN THE CONTEXT OF PROFESSIONAL SPORTS
–Delancy H. S. Bennett, Geraldo Matos & Yana Andonova [Publisher] [Google Scholar]

PREPARING WORKPLACE-READY STUDENTS WITH DIGITAL MARKETING SKILLS
–Thomas M. Key, Andrew J. Czaplewski & Jeffery M. Ferguson [Publisher] [Google Scholar]

THE TYRANNY OF TESTS: http://dx.doi.org/NG AWAY WITH TESTS WITHOUT SELLING YOUR SOUL TO GRADING HELL
–Sarah Mittal [Publisher] [Google Scholar]

THE NOT SO PASSÉ MBA: PODCASTS AS MARKETING CASES
–Rebecca A. VanMeter, Stacey Schetzsle & Katharine Howie [Publisher] [Google Scholar]

SHINING IN THE CLASSROOM WITH TEACHING MOMENTS
–Kesha K. Coker & D. Joel Whalen [Publisher] [Google Scholar]

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