TOC: Mar Letters


Marketing Letters, 30(2)

Research productivity of faculty at 30 leading marketing departments
Stijn M. J. van Osselaer & Sarah Lim

The Pareto rule in marketing revisited: is it 80/20 or 70/20?
Daniel M. McCarthy & Russell S. Winer

Shipping fee schedules and return behavior
Anke Lepthien & Michel Clement

Matte matters: when matte packaging increases perceptions of food naturalness
Eva Marckhgott & Bernadette Kamleitner

Sniping in soft-close online auctions: empirical evidence from overstock
Wen Cao, Qinyang Sha, Zhiyong Yao, Dingwei Gu & Xiang Shao

The effect of message credibility, need for cognitive closure, and information sufficiency on thought-induced attitude change
Bruce E. Pfeiffer, Hélène Deval, David H. Silvera, Maria L. Cronley & Frank R. Kardes

The role of scale-induced round numbers and goal specificity on goal accomplishment perceptions
Kunter Gunasti & Timucin Ozcan


Correction to: Are two brands better than one? Investigating the effects of co-branding in advertising on audience memory
Cathy Nguyen, Jenni Romaniuk, Margaret Faulkner & Justin Cohen