Brand familiarity as a moderating factor in the ad and brand attitude relationship and advertising appeals
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Understanding how the message appeal of moral beauty influences advertising effectiveness under mortality salience
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Enhancing digital entertainment through personalization: The evolving role of product placements
–Valerie Trifts & Hamed Aghakhani [Publisher] [Google Scholar]

Utilitarian, hedonic, collecting, epistemic, and high values as determinants of the attractiveness of premium promotions
–Weichen Teng [Publisher] [Google Scholar]

Can Pokémon GO catch brands? The fit effect of game characters and brands on efficacy of brand communications
–Dong Hoo Kim, Seoyeon Kim & Doori Song [Publisher] [Google Scholar]

Role of electronic word-of-mouth content and valence in influencing online purchase behavior
–Gobinda Roy, Biplab Datta & Srabanti Mukherjee [Publisher] [Google Scholar]