TOC: J Con Behaviour
Introduction
Journal of Consumer Behaviour, 18(4)
https://onlinelibrary.wiley.com/toc/14791838/2019/18/4
ACADEMIC PAPERS
Children and “junk food” advertising: Critique of a recent Australian study
John R. Rossiter
Using advertising alignment to improve product placement effects on product choice: The power of facilitating analogies
Harper A. Roehm Jr, Michelle L. Roehm
Self–other differences in change predictions
Jingyi Lu, Xiaofei Xie
To whom and when to give: Effects of intimacy and obligation on expressive motives, gift choice, and information search in gift giving
Namin Kim, Sukho Kim
Human crowding and store messiness: Drivers of retail shopper confusion and behavioral intentions
Merve Coskun, Shipra Gupta, Sebnem Burnaz
Antecedents of consumers’ citizenship behaviour towards organic foods
Tao-Sheng Chiu, Jaime Ortiz, Wen-Hai Chih, Li-Chin Pang, Jiun-Jen Huang
Upward intergenerational influences on parents’ innovativeness and innovation adoption: A comparative study of single- and multiple-child families
Jianping Liang, Hongyan Jiang, June Cotte