https://www.sciencedirect.com/journal/journal-of-retailing/vol/95/issue/2

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Anne L. Roggeveen, Raj Sethuraman

Retail Apocalypse or Golden Opportunity for Retail Frontline Management?
Martin Mende, Stephanie M. Noble

Synergies at the Intersection of Retailing and Organizational Frontlines Research
Jagdip Singh, Todd Arnold, Michael Brady, Tom Brown

Let Me Imagine That for You: Transforming the Retail Frontline Through Augmenting Customer Mental Imagery Ability
Jonas Heller, Mathew Chylinski, Ko de Ruyter, Dominik Mahr, Debbie I. Keeling

The Language Backfire Effect: How Frontline Employees Decrease Customer Satisfaction through Language Use
Jonas Holmqvist, Yves Van Vaerenbergh, Renaud Lunardo, Micael Dahlén

Driving In-Role and Extra-Role Brand Performance among Retail Frontline Salespeople: Antecedents and the Moderating Role of Customer Orientation
Douglas E. Hughes, Keith A. Richards, Roger Calantone, Brian Baldus, Richard A. Spreng

Store Manager–Store Performance Relationship: A Research Note
Todd J. Arnold, Dhruv Grewal, Scott Motyka, Namwoon Kim, Arun Sharma, Rajendra Srivastava

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