TOC: J Adv


Journal of Advertising, 48(3)

The Image Realism Effect: The Effect of Unrealistic Product Images in Advertising
B. Kyu Kim, Jinhee Choi & Cheryl J. Wakslak [Publisher] [Google Scholar]

Dichotomous Thinking and Ethical Consumerism: Overcoming the Negative Effects of Self-Interest Bias through Third-Person Narrative Persuasion
Fang-Chi Lu & Jayati Sinha [Publisher] [Google Scholar]

The Power of Emotional Benefits: Examining the Role of Benefit Focus on Donation Behavior
Nora Moran & Rajesh Bagchi [Publisher] [Google Scholar]

Consumer Responses to Femvertising: A Data-Mining Case of Dove’s “Campaign for Real Beauty” on YouTube
Yang Feng, Huan Chen & Li He [Publisher] [Google Scholar]

Exploring the Selective Use of Ad Blockers and Testing Banner Appeals to Reduce Ad Blocking
Johanna Söllner & Florian Dost [Publisher] [Google Scholar]

A Meta-Analysis into Multiscreening and Advertising Effectiveness: Direct Effects, Moderators, and Underlying Mechanisms
Claire M. Segijn & Martin Eisend [Publisher] [Google Scholar]