https://www.sciencedirect.com/journal/international-journal-of-research-in-marketing/vol/36/issue/2

Capturing digital experience: The method of screencast videography
Fatema Kawaf

Measuring and forecasting mobile game app engagement
Oliver Rutz, Ashwin Aravindakshan, Olivier Rubel

Hook vs. hope: How to enhance customer engagement through gamification
Andreas B. Eisingerich, André Marchand, Martin P. Fritze, Lin Dong

Video mining: Measuring visual information using automatic methods
Xi Li, Mengze Shi, Xin (Shane) Wang

Advertising spending patterns and competitor impact
Maarten J. Gijsenberg, Vincent R. Nijs

Remaining focus increases task evaluation and future task perseverance
Yunhui Huang, Yanli Jia

Too much of a good thing? Consumer response to strategic changes in brand image
Tarje Gaustad, Bendik M. Samuelsen, Luk Warlop, Gavan J. Fitzsimons

Counter-arguing as barriers to environmentally motivated consumption reduction: A multi-country study
Wassili Lasarov, Robert Mai, Nieves García de Frutos, José Manuel Ortega Egea, Stefan Hoffmann

Ad wearout wearout: How time can reverse the negative effect of frequent advertising repetition on brand preference
Ann Kronrod, Joel Huber

Feature-based attributes and the roles of consumers’ perception bias and inference in choice
Fang Wu, Joffre Swait, Yuxin Chen

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