TOC: Young Consumers


Young Consumers, 20(1)

Marketplace rumor sharing among young consumers: the role of anxiety and arousal
Subin Sudhir and Anandakuttan B. Unnithan

An investigation of age and gender differences in children’s preferences underlying choice
Marie A. Yeh, Robert D. Jewell, and Cesar Zamudio

Preventing compulsive shopping among young South-Africans and Germans
Helen Duh and Teichert Thorsten

Crowd pleasers: media characters in food company websites and apps for children
Lisa B. Hurwitz, Heather Montague, Alexis R. Lauricella, Aubry L. Alvarez, Francesca Pietrantonio, Meredith L. Ford, and Ellen Wartella