TOC: J Soc Mar


Journal of Social Marketing, 9(2)

Re(Focussing) on behavioural change: an examination of the utility of hidden Markov modelling
Patricia David, Sharyn Rundle-Thiele, and Jason Ian Pallant

ExerStart: helping seniors be active and independent for less
Patrick van Esch, Sarah Maree Duffy, James Teufel, Gavin Northey, Edward Elder, Catherine Frethey-Bentham, Thomas B. Cook, and Jonas Heller

What if the company’s “charity of the year” is an organisation that deals with severe to moderate mental disability?
Roger Bennett and Rohini Vijaygopal

Systems social marketing: a critical appraisal
V. Dao Truong, Stephen Graham Saunders, and X. Dam Dong

Using social media to create engagement: a social marketing review
Sara Shawky, Krzysztof Kubacki, Timo Dietrich, and Scott Weaven

Increasing the effectiveness of advertisements targeting social issues in least developed countries
Andinet Worku Gebreselassie and Roger Bougie

Rethinking behaviour change: a dynamic approach in social marketing
Patricia David and Sharyn Rundle-Thiele