TOC: J Promo Man

Introduction

Journal of Promotion Management, 25(5)

Impact of Digital Transformation on Value Creation in Fintech Services: An Innovative Approach
Katarzyna Boratynska [Publisher] [Google Scholar]

Cultural Diversity in Large Enterprises: A Qualitative Analysis from the Alpine Rhine Valley
Sascha Kraus, Moritz Schleich, Andreas Tröster & Norat Roig-Tierno [Publisher] [Google Scholar]

Mapping retailing research with bibliometric indicators
Carolina Nicolas, Leslier Valenzuela-Fernandez & José M. Merigó [Publisher] [Google Scholar]

Omnichannel Shopper Segmentation in the Fashion Industry
Ana Mosquera, Emma Juaneda Ayensa, Cristina Olarte Pascual & Yolanda Sierra Murillo [Publisher] [Google Scholar]

Governmental Financial Reporting Reforms and Relationship Marketing: An Analysis of International Public Sector Accounting Standards Implementation
Shakirat Babatunde [Publisher] [Google Scholar]

Promotion and Economic Impact of Foreign Tourism
José María Martín Martín, José Manuel Guaita Martínez & Andrea Burgos Mascarell [Publisher] [Google Scholar]

Review

Social franchising: A bibliometric and theoretical review
Felicia Naatu & Ilan Alon [Publisher] [Google Scholar]