TOC: J Global Scholars Mar Sci


Journal of Global Scholars of Marketing Science, 29(3)

Commentary essay on “blueprinting the service company – managing service processes efficiently”
Sabine Fließ & Michael Kleinaltenkamp [Publisher] [Google Scholar]

Why do consumers use Facebook brand pages? A case study of a leading fast-food brand fan page in Egypt
Hazem Rasheed Gaber, Ahmed Mousa Elsamadicy & Len Tiu Wright [Publisher] [Google Scholar]

Negative word of mouth about foreign lands: Dimensions of the shared discomforts narrated in travel blogs
Yong Tang, Meiling Zhong, Hongyao Qin, Yuxuan Liu & Lingxiao Xiang [Publisher] [Google Scholar]

Personalized giving: Configurational approach in examining demographics, morality, and prosocial intentions
Felix Septianto, Jake An & Bambang Soegianto [Publisher] [Google Scholar]

Clicks and purchase effects of an embedded, social-media, platform endorsement in internet advertising
Arch G. Woodside & Pedro Bernal Mir [Publisher] [Google Scholar]