https://www.emeraldinsight.com/toc/jbim/34/4

Developing and validating a multi-dimensional measure of coopetition
James M. Crick and Dave Crick

Analysis of enablers for vertical integration to enhance rural employability
Rahul Priyadarshi, Srikanta Routroy, and Girish Kant

A third theory: inventive negotiation
John L. Graham

Customer involvement and NPD cost performance: the moderating role of product innovation novelty
Yi Li, Gang Li, Taiwen Feng, and Jinpeng Xu

Interpersonal practice in project marketing: how institutional logics condition and change them
Bernard Cova, Per Skålén, and Stefano Pace

Process and output control in marketing channels: toward understanding their heterogeneous effects
James R. Brown and Jody L. Crosno

Learn to be good or bad? Revisited observer effects of punishment: curvilinear relationship and network contingencies
Zhenxin Xiao, Maggie Chuoyan Dong, and Xiaoxuan Zhu

The effects of environmental factors on B2B e-services purchase: perceived risk and convenience as mediators
Celso Augusto de Matos and Anderson Krielow

Marketing activity of international new ventures – application of the EMICO framework
Izabela Kowalik and Lidia Danik

The ambiguity dilemma in procurement projects
Mehdi Rajabi Asadabadi and Keiran Sharpe

The performance implications of collaborative activities in international buyer–seller exchanges: a contingency approach
Shadab Khalil

Tensile strength of composite ties in business relationships
John Andy Wood

Cross-functional interconnectedness as an enabler of customer value
João Paulo Seno, Marcio Lopes Pimenta, Per Hilletofth, and David Eriksson

How guanxi networking matters in the relation between market orientation and innovation in Asian emerging economies – the case of Markor
Henry F.L. Chung

Inter-firm and intra-firm coordination of buyer-supplier collaborations in new product development under conflicts of interest
Lisa Melander and Fredrik Tell

Twofold relationship dynamics of supplier’s knowledge sharing
Taewon Suh, Jae C. Jung, Gail M. Zank, and Richard J. Arend

Sustainable marketing strategy in food and drink industry: a comparative analysis of B2B and B2C SMEs operating in Europe
Edyta Rudawska

A practical approach to measuring the impacts of stockouts on demand
Sungil Kim, Heeyoung Kim, and Jye-Chyi Lu

The antecedents and the outcomes of foreign market knowledge accumulation – the dynamic managerial capability perspective
Md Imtiaz Mostafiz, Murali Sambasivan, and See Kwong Goh

---