https://www.sciencedirect.com/journal/australasian-marketing-journal-amj/vol/27/issue/2

Editorial
Liem Viet Ngo

Expression and transformation of loyalty in a contractual service setting: A processual view
Sara Quach, Chandana Hewege, Viet Le

I like watching other people eat: A cross-cultural analysis of the antecedents of attitudes towards Mukbang
Beulah Pereira, Sung Billy, Lee Sean

Understanding new products’ market performance using Google Trends
Pattarin Chumnumpan, Xiaohui Shi

Investigating salesperson performance factors: A systematic review of the literature on the characteristics of effective salespersons
Halimin Herjanto, Drew Franklin

Consumer metaphoria: Uncovering the automaticity of animal, product/brand, and country meanings
Drew Martin, Nitha Palakshappa, Arch Woodside

Response to Thoemmes and Lemmer (2019) regarding mediation analysis revisited
Jungkeun Kim, Yuanyuan (Gina) Cui, Sungha Jang, Mark T. Spence, Jongwon Park

From dataset to qualitative comparative analysis (QCA)—Challenges and tricky points: A research note on contrarian case analysis and data calibration
Ivan Russo, Ilenia Confente

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