TOC: J Mar Higher Ed


Journal of Marketing for Higher Education, 29(1)

If we build it, will they come? The effect of new athletic facilities on recruiting rankings for power five football and men’s basketball programs
Matt Ryan Huml, N David Pifer, Caitlin Towle & Cheryl R Rode [Publisher] [Google Scholar]

The university brand and social media: using data analytics to assess brand authenticity
James Pringle & Samantha Fritz [Publisher] [Google Scholar]

Data mining approach to professional education market segmentation: a case study
Mehraneh Davari, Payam Noursalehi & Abbas Keramati [Publisher] [Google Scholar]

Social media and the university decision. Do prospective students really care?
Alison B. Shields & Adam Peruta [Publisher] [Google Scholar]

Do flexible admission systems affect student enrollment? Evidence from UK universities
Hiba K. Massoud & Rami M. Ayoubi [Publisher] [Google Scholar]

Brand Fan Pages experience and strength as antecedents to engagement and intensity of use to achieve HEIS’ brand loyalty
Esperanza Garza Salgado & Marcelo Royo Vela [Publisher] [Google Scholar]

Brand equity of academics: demystifying the process
Azadeh Shafaei, Mehran Nejati & Nina Maadad [Publisher] [Google Scholar]

Hedonic and utilitarian value: the role of shared responsibility in higher education services
Joanne T. Cao, Jamye Foster, Gallayanee Yaoyuneyong & Nina Krey [Publisher] [Google Scholar]